| Original language | Undefined/Unknown |
|---|---|
| Title of host publication | Marketing Lexicon NIMA |
| Editors | E. Waarts, N. Lamperjee, E. Peelen, J. Koster, H. Otte |
| Place of Publication | Groningen |
| Publisher | Wolters-Noordhoff |
| Pages | 308-317 |
| Number of pages | 10 |
| Publication status | Published - 1996 |
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