Corporate identity: its concept, its measurement and management

Research output: Contribution to journal › Article › Academic › peer-review

Original language	Undefined/Unknown
Pages (from-to)	342-355
Number of pages	16
Journal	European Journal of Marketing
Volume	31
Issue number	5/6
Publication status	Published - 1997

Citation of Excellence: cited with the Highest Quality Rating by ANBAR Electronic Intelligence

Research programs

@article{3e19d6d93f2242ddb6f3f82d2e568785,

title = "Corporate identity: its concept, its measurement and management",

author = "{van Riel}, Cees and JMT Balmer",

note = "Citation of Excellence: cited with the Highest Quality Rating by ANBAR Electronic Intelligence",

year = "1997",

language = "Undefined/Unknown",

volume = "31",

pages = "342--355",

journal = "European Journal of Marketing",

issn = "0309-0566",

number = "5/6",

}

TY - JOUR

T1 - Corporate identity: its concept, its measurement and management

AU - van Riel, Cees

AU - Balmer, JMT

N1 - Citation of Excellence: cited with the Highest Quality Rating by ANBAR Electronic Intelligence

PY - 1997

Y1 - 1997

M3 - Article

SN - 0309-0566

VL - 31

SP - 342

EP - 355

JO - European Journal of Marketing

JF - European Journal of Marketing

IS - 5/6

ER -