Original language | Undefined/Unknown |
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Title of host publication | Handboek Corporate Communication, Afl. 7, hoofdstuk 1.3 |
Editors | C.B.M. van Riel, W.H. Nijhof |
Place of Publication | Houten |
Publisher | Bohn Stafleu van Loghum |
Pages | 1.3-1-1.3-36 |
Publication status | Published - 1992 |
Corporate identity: ontwikkeling van concept en meetinstrument en de betekenis ervan voor concern-positionering
J Rekom
Research output: Chapter/Conference proceeding › Chapter › Academic