Corporate social responsibility: Playing to win, or playing not to lose? Doing good by increasing the social benefits of a company's core activities

J Rekom, Guido Berens, Mignon Halderen

Research output: Contribution to journalArticleAcademicpeer-review

15 Citations (Scopus)
Original languageEnglish
Pages (from-to)800-814
Number of pages15
JournalJournal of Brand Management
Issue number9
Publication statusPublished - 2013

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