Corporate social responsibility: Playing to win, or playing not to lose? Doing good by increasing the social benefits of a company's core activities

J Rekom; Guido Berens; Mignon Halderen

doi:10.1057/bm.2013.13

Corporate social responsibility: Playing to win, or playing not to lose? Doing good by increasing the social benefits of a company's core activities

J Rekom, Guido Berens, Mignon Halderen

Research output: Contribution to journal › Article › Academic › peer-review

15 Citations (Scopus)

Original language	English
Pages (from-to)	800-814
Number of pages	15
Journal	Journal of Brand Management
Volume	20
Issue number	9
DOIs	https://doi.org/10.1057/bm.2013.13
Publication status	Published - 2013

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1057/bm.2013.13

http://hdl.handle.net/1765/76395

Cite this

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title = "Corporate social responsibility: Playing to win, or playing not to lose? Doing good by increasing the social benefits of a company's core activities",

author = "J Rekom and Guido Berens and Mignon Halderen",

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pages = "800--814",

journal = "Journal of Brand Management",

issn = "1350-231X",

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AU - Rekom, J

AU - Berens, Guido

AU - Halderen, Mignon

PY - 2013

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