Corporate sociopolitical activism

Corporations and their representatives are increasingly speaking out on controversial sociopolitical issues ranging from gun ownership to abortion access. This emerging mode of corporate communication has garnered scholarly interest across diverse disciplines, aiming to scrutinize the roots and consequences of corporate sociopolitical activism. While stakeholders increasingly expect corporations to position themselves on these issues, both micro- and macro-research suggest that the ultimate performance implications may be negative on average. Nevertheless, there is much to still be learned about this phenomenon, which might yet alter this assessment.