Corporate strategy from a Unilever perspective

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Perspectives on Strategy : Contributions of Michael E. Porter
Editors	F.A.J. van den Bosch, A.P. de Man
Place of Publication	Dordrecht
Pages	35-44
Number of pages	10
Publication status	Published - 1997

Research programs

@inbook{6d1c09f35c834af4a460e22b36c27eec,

title = "Corporate strategy from a Unilever perspective",

author = "FA Maljers",

year = "1997",

language = "Undefined/Unknown",

isbn = "0792398955",

pages = "35--44",

editor = "\{van den Bosch\}, F.A.J. and \{de Man\}, A.P.",

booktitle = "Perspectives on Strategy : Contributions of Michael E. Porter",

}