Cost, revenues and profits of sales promotion activities in a grocery channel

CDG Verstappen, AGAL Vorst, Berend Wierenga

Research output: Book/Report/Inaugural speech/Farewell speechReportAcademic

Original languageUndefined/Unknown
Number of pages40
EditionManagement Report Series 12-1998
Publication statusPublished - 1998

Publication series

SeriesManagement Report Series
Volume12-1998

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