Country classification and the cultural dimension: a review and evaluation

J Vanderstraeten, PMHM (Paul) Matthyssens

Research output: Contribution to journalArticleAcademic

7 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)230-251
Number of pages22
JournalInternational Marketing Review
Volume25
Issue number2
DOIs
Publication statusPublished - 2008

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