Country-of-origin effects in consumer processing of advertising claims

PWJ Verlegh, JBEM Steenkamp, MTG Meulenberg

Research output: Contribution to journalArticleAcademicpeer-review

151 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)127-139
Number of pages13
JournalInternational Journal of Research in Marketing
Volume22
Issue number2
DOIs
Publication statusPublished - 2005

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