Country-of-origin stereotypes and the processing of ads: a tomato-field experiment

PWJ Verlegh, MTG Meulenberg, JBEM Steenkamp

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationERIM Conference 'New Organizational Forms', Erasmus University Rotterdam
Place of PublicationRotterdam
Publication statusPublished - 2001

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