Country-of-Origin Stereotypes and the Processing of Ads: A Tomato-Field Experiment.

PWJ Verlegh, JBEM Steenkamp, MTG Meulenberg

Research output: Contribution to journal › Article › Academic › peer-review

Original language	Undefined/Unknown
Pages (from-to)	166-167
Number of pages	2
Journal	Advances in Consumer Research
Volume	29
Publication status	Published - 2002

Cite this

@article{1df63b3a56664057bb06f3d172783fda,

title = "Country-of-Origin Stereotypes and the Processing of Ads: A Tomato-Field Experiment.",

author = "PWJ Verlegh and JBEM Steenkamp and MTG Meulenberg",

year = "2002",

language = "Undefined/Unknown",

volume = "29",

pages = "166--167",

journal = "Advances in Consumer Research",

issn = "0098-9258",

publisher = "Sheridan Books",

}