Country-of-originstereotypes and the processing vs. product information as bases for consumers'product evaluations

PWJ Verlegh, MTG Meulenberg, JBEM Steenkamp

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Proceedings of the INFORMS 2001 Marketing Science Conference [abstract]
Publication status	Published - 2001

Research programs

@inbook{38139ad9864241a7a5a8c5ca2dfc373e,

title = "Country-of-originstereotypes and the processing vs. product information as bases for consumers'product evaluations",

author = "PWJ Verlegh and MTG Meulenberg and JBEM Steenkamp",

year = "2001",

language = "Undefined/Unknown",

booktitle = "Proceedings of the INFORMS 2001 Marketing Science Conference [abstract]",

}