Country Reptrak™: A Standardized Measure Of Country Reputation

Guido Berens, CJ Fombrun, LN Ponzi, NG Trad, K Nielsen

Research output: Chapter/Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationInternational Place Branding Yearbook 2011
EditorsF. Go, R. Govers
Publication statusPublished - 2011

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