Original language | English |
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Title of host publication | International Place Branding Yearbook 2011 |
Editors | F. Go, R. Govers |
Publisher | Palgrave Macmillan |
Publication status | Published - 2011 |
Research programs
- RSM ORG
Guido Berens, CJ Fombrun, LN Ponzi, NG Trad, K Nielsen
Research output: Chapter/Conference proceeding › Chapter › Academic
Original language | English |
---|---|
Title of host publication | International Place Branding Yearbook 2011 |
Editors | F. Go, R. Govers |
Publisher | Palgrave Macmillan |
Publication status | Published - 2011 |