Country Reptrak™: A Standardized Measure Of Country Reputation

Guido Berens, CJ Fombrun, LN Ponzi, NG Trad, K Nielsen

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	English
Title of host publication	International Place Branding Yearbook 2011
Editors	F. Go, R. Govers
Publisher	Palgrave Macmillan
Publication status	Published - 2011

Research programs

@inbook{f1a1f98c22184bc3ba561f77cb7761c4,

title = "Country Reptrak{\texttrademark}: A Standardized Measure Of Country Reputation",

author = "Guido Berens and CJ Fombrun and LN Ponzi and NG Trad and K Nielsen",

year = "2011",

language = "English",

editor = "F. Go and R. Govers",

booktitle = "International Place Branding Yearbook 2011",

publisher = "Palgrave Macmillan",

address = "United Kingdom",

}