Coupon advertising under imperfect price information

JL (José Luis) Moraga Gonzalez, E Petrakis

Research output: Contribution to journal › Article › Academic › peer-review

13 Citations (Scopus)

Original language	Undefined/Unknown
Pages (from-to)	523-544
Number of pages	22
Journal	Journal of Economics and Management Strategy
Volume	8
Issue number	4
Publication status	Published - 1999

Research programs

@article{c8cfd758d9964bbb9bafb2175013902b,

title = "Coupon advertising under imperfect price information",

author = "{Moraga Gonzalez}, {JL (Jos{\'e} Luis)} and E Petrakis",

year = "1999",

language = "Undefined/Unknown",

volume = "8",

pages = "523--544",

journal = "Journal of Economics and Management Strategy",

issn = "1058-6407",

publisher = "Wiley-Blackwell Publishing Ltd",

number = "4",

}