Original language | Undefined/Unknown |
---|---|
Pages (from-to) | 339-355 |
Number of pages | 15 |
Journal | Journal of Business and Industrial Marketing |
Volume | 13 |
Issue number | 4/5 |
Publication status | Published - 1998 |
Research programs
- RSM MKT
PMHM (Paul) Matthyssens, K Vandenbempt
Research output: Contribution to journal › Article › Academic
Original language | Undefined/Unknown |
---|---|
Pages (from-to) | 339-355 |
Number of pages | 15 |
Journal | Journal of Business and Industrial Marketing |
Volume | 13 |
Issue number | 4/5 |
Publication status | Published - 1998 |