Creative entrepreneurship and tourism: The case of Rotterdam

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Within the cultural and creative industries, entrepreneurs are also highly motivated by their passion for their artistic and creative activity. In this context, creative entrepreneurship seems relatively often related to a certain lifestyle motivated by this passion, rather than by economic benefits. Despite these studies, there is a gap in our understanding of the relationships between creative entrepreneurs and tourism. The research question underlying this exploratory
study is therefore as follows: To what extent are creative entrepreneurs embedding tourism in their business models, and how can this contribute to building a more liveable city?
Original languageEnglish
Title of host publicationProceedings of the INVTUR 2021 International Conference “Tourism and the Sustainable Development Goals: From Theory to Practice”
Number of pages4
ISBN (Electronic)978-972-789-724-7
Publication statusPublished - 2021


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