TY - JOUR
T1 - Creative idea forecasting
T2 - The effect of task exposure on idea evaluation
AU - van Broekhoven, Kim
AU - Belfi, Barbara
AU - Borghans, Lex
AU - Seegers, Philipp
N1 - Publisher Copyright:
© 2021 American Psychological Association
PY - 2021
Y1 - 2021
N2 - History is replete with cases in which people have failed to recognize creative ideas generated by others. In various settings, people are responsible for evaluating ideas generated by others while not being involved in the idea generation process, and thus not exposed to the task. However, little is known on how this lack of task exposure affects creative forecasting. This study therefore examines the effect of task exposure on creative idea evaluation using 1864 German students who evaluated ideas on their creativity, originality and feasibility. Their ratings were compared to ratings by content and creativity experts. The students were randomly assigned to 1 of the following conditions: task exposure (i.e., they had to generate and evaluate ideas for the same task) or no task exposure (i.e., they had to generate ideas for a different task than the idea evaluation task). The results show that task exposure improves students’ ability to accurately recognize creative and original ideas, and their ability to discriminatebetween highly feasible and unfeasible ideas. As such, these findings suggest that task exposure is beneficial to creative idea forecasting.
AB - History is replete with cases in which people have failed to recognize creative ideas generated by others. In various settings, people are responsible for evaluating ideas generated by others while not being involved in the idea generation process, and thus not exposed to the task. However, little is known on how this lack of task exposure affects creative forecasting. This study therefore examines the effect of task exposure on creative idea evaluation using 1864 German students who evaluated ideas on their creativity, originality and feasibility. Their ratings were compared to ratings by content and creativity experts. The students were randomly assigned to 1 of the following conditions: task exposure (i.e., they had to generate and evaluate ideas for the same task) or no task exposure (i.e., they had to generate ideas for a different task than the idea evaluation task). The results show that task exposure improves students’ ability to accurately recognize creative and original ideas, and their ability to discriminatebetween highly feasible and unfeasible ideas. As such, these findings suggest that task exposure is beneficial to creative idea forecasting.
UR - http://www.scopus.com/inward/record.url?scp=85119253411&partnerID=8YFLogxK
U2 - 10.1037/aca0000426
DO - 10.1037/aca0000426
M3 - Article
AN - SCOPUS:85119253411
JO - Psychology of Aesthetics, Creativity, and the Arts
JF - Psychology of Aesthetics, Creativity, and the Arts
SN - 1931-3896
ER -