CRM Technologies as a leverage of Competitiveness adn BUsiness Value Creation in European Markets: a comparison between Italy and the netherlands

A Lorenzon; L Pilotti; Peter Baalen

CRM Technologies as a leverage of Competitiveness adn BUsiness Value Creation in European Markets: a comparison between Italy and the netherlands

A Lorenzon, L Pilotti, Peter Baalen

Department of Technology and Operations Management

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	CRM Implementation: A Strategic Approach
Editors	K. Mukherjee
Place of Publication	Hyderabad
Publication status	Published - 2006

Cite this

@inbook{e1f9a7256fb14ac6a821797020f48be0,

title = "CRM Technologies as a leverage of Competitiveness adn BUsiness Value Creation in European Markets: a comparison between Italy and the netherlands",

author = "A Lorenzon and L Pilotti and Peter Baalen",

year = "2006",

language = "Undefined/Unknown",

isbn = "8131404749",

editor = "{K. Mukherjee}",

booktitle = "CRM Implementation: A Strategic Approach",

}