CRM Technologies as a leverage of Competitiveness adn BUsiness Value Creation in European Markets: a comparison between Italy and the netherlands

A Lorenzon, L Pilotti, Peter Baalen

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationCRM Implementation: A Strategic Approach
Editors K. Mukherjee
Place of PublicationHyderabad
Publication statusPublished - 2006

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