Cross-decision social effects in product adoption and defection decisions

Vardit Landsman - Schwartz, I Nitzan

Research output: Contribution to journal › Article › Academic › peer-review

15 Citations (Scopus)

72 Downloads (Pure)

Original language	English
Journal	International Journal of Research in Marketing
Volume	37
Issue number	2
DOIs	https://doi.org/10.1016/j.ijresmar.2019.09.002
Publication status	Published - 15 Oct 2019

Online first

Access to Document

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AU - Nitzan, I

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