Cross-decision social effects in product adoption and defection decisions

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Original language	English
Journal	International Journal of Research in Marketing
Volume	37
Issue number	2
DOIs	https://doi.org/10.1016/j.ijresmar.2019.09.002
Publication status	Published - 15 Oct 2019

Online first

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title = "Cross-decision social effects in product adoption and defection decisions",

author = "\{Landsman - Schwartz\}, Vardit and I Nitzan",

note = "Online first",

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day = "15",

doi = "10.1016/j.ijresmar.2019.09.002",

language = "English",

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journal = "International Journal of Research in Marketing",

issn = "0167-8116",

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}

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T1 - Cross-decision social effects in product adoption and defection decisions

AU - Landsman - Schwartz, Vardit

AU - Nitzan, I

N1 - Online first

PY - 2019/10/15

Y1 - 2019/10/15

U2 - 10.1016/j.ijresmar.2019.09.002

DO - 10.1016/j.ijresmar.2019.09.002

M3 - Article

SN - 0167-8116

VL - 37

JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

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