Original language | English |
---|---|
Journal | Harvard Business Review |
Volume | 2016 |
Issue number | 11 |
Publication status | Published - 8 Nov 2016 |
Research programs
- RSM MKT
M Schreier, H Nishikawa, Christoph Fuchs, S Ogawa
Research output: Contribution to journal › Article › Academic › peer-review
Original language | English |
---|---|
Journal | Harvard Business Review |
Volume | 2016 |
Issue number | 11 |
Publication status | Published - 8 Nov 2016 |