Crowdsourced products sell better when they’re marketed that way

M Schreier, H Nishikawa, Christoph Fuchs, S Ogawa

Research output: Contribution to journalArticleAcademicpeer-review

Original languageEnglish
JournalHarvard Business Review
Volume2016
Issue number11
Publication statusPublished - 8 Nov 2016

Research programs

  • RSM MKT

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