Crowdsourced products sell better when they’re marketed that way

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@article{fe429b4a397d47babe0c806a13fe6b98,

title = "Crowdsourced products sell better when they{\textquoteright}re marketed that way",

author = "M Schreier and H Nishikawa and Christoph Fuchs and S Ogawa",

year = "2016",

month = nov,

day = "8",

language = "English",

volume = "2016",

journal = "Harvard Business Review",

issn = "0017-8012",

publisher = "Harvard Business School Publishing",

number = "11",

}

TY - JOUR

T1 - Crowdsourced products sell better when they’re marketed that way

AU - Schreier, M

AU - Nishikawa, H

AU - Fuchs, Christoph

AU - Ogawa, S

PY - 2016/11/8

Y1 - 2016/11/8

UR - https://hbr.org/2016/11/crowdsourced-products-sell-better-when-theyre-marketed-that-way

M3 - Article

SN - 0017-8012

VL - 2016

JO - Harvard Business Review

JF - Harvard Business Review

IS - 11

ER -