CSR in the community: Implications for communication, development, and engagement

Vidhi Chaudhri, Asha Kaul

Research output: Chapter/Conference proceedingChapterAcademic

3 Citations (Scopus)
13 Downloads (Pure)

Abstract

This chapter draws on the case study of OIL, a leading public sector enterprise (PSE) in the business of oil exploration and production, to illustrate the corporate social responsibility (CSR) tensions confronting PSEs in the community. Despite its community engagement efforts, OIL was a frequent target for higher demands and was regularly subjected to operational obstructions and often violent protests if those demands were not fulfilled. The company’s CSR portfolio was primarily a response to community needs and its annual expenditure on CSR had grown year-on-year, far exceeding the 2 per cent mandated in the Companies Act 2013. Why then was the company a constant target for local communities who frequently created operational hazards for the company?
Original languageEnglish
Title of host publicationThe Routledge Handbook of Corporate Social Responsibility Communication
EditorsAmy O'Connor
Place of PublicationNew York
PublisherRoutledge
Chapter26
Number of pages10
Edition1
ISBN (Electronic)9781003184911
ISBN (Print)9781032019093
DOIs
Publication statusPublished - 22 Nov 2022

Research programs

  • ESHCC M&C

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