Cultural Marketing in the Digital Age: The Influence of Place and Media on the Brand Image of Live-Operas

J Roll, J Emes, Sven-Ove Horst

Research output: Contribution to journalArticleAcademic

10 Downloads (Pure)
Original languageEnglish
Pages (from-to)31-37
Number of pages7
JournalJournal of Marketing Trends
Issue number2
Publication statusPublished - 2017
Externally publishedYes

Research programs

  • ESHCC - non EUR result

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