| Original language | English |
|---|---|
| Pages (from-to) | 31-37 |
| Number of pages | 7 |
| Journal | Journal of Marketing Trends |
| Volume | 4 |
| Issue number | 2 |
| Publication status | Published - 2017 |
| Externally published | Yes |
Cultural Marketing in the Digital Age: The Influence of Place and Media on the Brand Image of Live-Operas
J Roll, J Emes, Sven-Ove Horst
Research output: Contribution to journal › Article › Academic
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