Current issues in persuasion and message processing

JR Priester, WF van Raaij

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationEuropean Advances in Consumer Research. Volume 2.
EditorsF. Hansen
Place of PublicationProvo, Utah
Pages43-43
Number of pages1
Publication statusPublished - 1996

Publication series

Seriesvolume 2

Research programs

  • RSM MKT

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