Customer focus in a service context: the case of real estate agents

IAW Rijn, Yvonne van Everdingen, PA Risseeuw, E Masurel

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationResearch Methodologies for 'the New Marketing', ESOMAR/EMAC Symposium
EditorsU. Schöneberg
Place of PublicationAmsterdam
Pages265-278
Number of pages14
Publication statusPublished - 1996

Research programs

  • RSM MKT

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