| Original language | English |
|---|---|
| Title of host publication | Strategic Marketing Management |
| Editors | L. Moutinho, G. Southern |
| Place of Publication | Andover |
| Pages | 15-32 |
| Number of pages | 18 |
| Publication status | Published - 2010 |
Research programs
- RSM LIS
Customer-focused management
Erik van Raaij, WF van Raaij, HJP Timmermans
Research output: Chapter/Conference proceeding › Chapter › Academic