| Original language | Undefined/Unknown |
|---|---|
| Title of host publication | Advances in Consumer Research |
| Editors | E.J. Arnould, L.M. Scott |
| Place of Publication | Provo, Utah USA |
| Publisher | Association for Consumer Research |
| Pages | 211-216 |
| Number of pages | 6 |
| ISBN (Print) | 0915552426 |
| Publication status | Published - 1999 |
Publication series
| Series | Advances in Consumer Research |
|---|---|
| Volume | VOL XXVI |
Research programs
- RSM MKT