| Original language | Undefined/Unknown |
|---|---|
| Title of host publication | Advances in Consumer Research |
| Editors | E.J. Arnould, L. Scott |
| Place of Publication | Utah |
| Pages | 211-216 |
| Number of pages | 6 |
| Publication status | Published - 1998 |
Bibliographical note
Association for Consumer ResearchResearch programs
- RSM MKT