Cycling Tourism Events: Motivations and Participation

This chapter provides insight into the motivations and participation surrounding cycling events by analyzing data collected from 2016 in the Tour de France and Tour Down Under (Australia). The Cyclist Motivation Instrument (CMI) was used as a model that measures cycling motivations with the social-ecological theory as the foundation. Results show that those who are more active and participate in tours are more likely to attend a major cycling event, having a higher level of participation and engagement. More attention should be given to the increasing involvement of women in the events. Event managers and local administration could optimize these events as platforms for social interaction.