Dancing with the Stars?: Lighting Up Philips' Asian Entertainment Activities (B)

Koen Heimeriks; Mark Gunther; Margrit Lelieveld

Dancing with the Stars? Lighting Up Philips' Asian Entertainment Activities (B)

Koen Heimeriks
, Mark Gunther
, Margrit Lelieveld

Research output: Memorandum/exposition › Teaching case › Academic

Abstract

The case illustrates how Philips’ new venture integration team applies a new capability, captured in the “sales integration approach” (SIA), to organically grow its Asian Professional Lighting Entertainment activities. The capability, designed for acquisition integration, has previously helped realize substantial growth (or sales) synergies in a recent acquisition. The main challenge is to understand how to apply the SIA to realize organic (instead of acquisitive) growth (i.e., internal development). This case can be used with Philips-Indal: The Deal from Heaven? (A)

Original language	English
Number of pages	8
Project No.	9B14M019
Finished	15/04/14
Publication status	Published - 15 Apr 2014
Externally published	Yes

Publication series

Series	RSM Case Development Centre
Number	9B14M019

Bibliographical note

Based on field research; 8 pages.
Follow the 'handle' link to access the Case Study on RePub.
For EUR staff members: the Teaching Note is available on request, you can contact us at https://www.rsm.nl/cdc/contact/
For external users: follow the link to purchase the Case Study and the Teaching Note.

Series

RSM Case Development Centre

Access to Document

http://hdl.handle.net/1765/94053

Cite this

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N2 - The case illustrates how Philips’ new venture integration team applies a new capability, captured in the “sales integration approach” (SIA), to organically grow its Asian Professional Lighting Entertainment activities. The capability, designed for acquisition integration, has previously helped realize substantial growth (or sales) synergies in a recent acquisition. The main challenge is to understand how to apply the SIA to realize organic (instead of acquisitive) growth (i.e., internal development). This case can be used with Philips-Indal: The Deal from Heaven? (A)

AB - The case illustrates how Philips’ new venture integration team applies a new capability, captured in the “sales integration approach” (SIA), to organically grow its Asian Professional Lighting Entertainment activities. The capability, designed for acquisition integration, has previously helped realize substantial growth (or sales) synergies in a recent acquisition. The main challenge is to understand how to apply the SIA to realize organic (instead of acquisitive) growth (i.e., internal development). This case can be used with Philips-Indal: The Deal from Heaven? (A)

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