Database marketing in de FMCG-industrie

PC Verhoef, JC Hoekstra, NC Kloet

Research output: Contribution to journalArticleProfessionalpeer-review

Original languageUndefined/Unknown
Pages (from-to)12-15
Number of pages4
JournalTijdschrift voor Marketing
VolumeApril
Publication statusPublished - 1998

Cite this