| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 12-15 |
| Number of pages | 4 |
| Journal | Tijdschrift voor Marketing |
| Volume | April |
| Publication status | Published - 1998 |
Research programs
- ESE - MKT
Database marketing in de FMCG-industrie
PC Verhoef, JC Hoekstra, NC Kloet
Research output: Contribution to journal › Article › Professional › peer-review