Database-marketing intuïtie of modellen?

PC Verhoef, JC Hoekstra, PSH Leeflang, P - Spring

Research output: Contribution to journalArticleProfessional

Original languageUndefined/Unknown
Pages (from-to)66-72
Number of pages7
JournalBedrijfskunde
Volume74
Issue number2
Publication statusPublished - 2002

Research programs

  • ESE - MKT

Cite this