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Database-marketing intuïtie of modellen?

  • PC Verhoef
  • , JC Hoekstra
  • , PSH Leeflang
  • , P - Spring

Research output: Contribution to journalArticleProfessional

Original languageUndefined/Unknown
Pages (from-to)66-72
Number of pages7
JournalBedrijfskunde
Volume74
Issue number2
Publication statusPublished - 2002

Research programs

  • ESE - MKT

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