"De Balanced Scorecard voor de Marketingfunctie"

P Waalewijn, Y Mandour

Research output: Contribution to journalArticleAcademic

Original languageUndefined/Unknown
Pages (from-to)18-21
Number of pages4
JournalMarkeur
Volume1
Publication statusPublished - 2000

Research programs

  • ESE - MKT

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