De invloed van negatieve productpubliciteit op de onderneming Hoofdstuk 3.8

Daan de Raaf, WF van Raaij, HJ Riezebos

Research output: Chapter/Conference proceeding › Chapter › Academic

Research programs

@inbook{4a07cf98bf9a46c581ab3dd59ea08c0c,

title = "De invloed van negatieve productpubliciteit op de onderneming Hoofdstuk 3.8",

author = "\{de Raaf\}, Daan and \{van Raaij\}, WF and HJ Riezebos",

year = "1996",

language = "Undefined/Unknown",

pages = "3.8.1--3.8.24",

editor = "\{van Riel\}, C.B.M.",

booktitle = "Corporate Communication",

publisher = "Bohn Stafleu van Loghum",

address = "Netherlands",

}