| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 14-18 |
| Number of pages | 5 |
| Journal | Tijdschrift voor Marketing |
| Volume | 29 |
| Issue number | 6 |
| Publication status | Published - 1995 |
| Externally published | Yes |
De keuze van de juiste merknaam
HJ Riezebos
Research output: Contribution to journal › Article › Professional › peer-review