De l'unicité de la relation commerciale et de la triangulation du marketing

TG Maillet

Research output: Chapter/Conference proceeding › Chapter › Professional

Original language	French
Title of host publication	Marketing, remède ou poison
Editors	A. Fouque, M. Calle-Gruber, B. Didier
Place of Publication	Caen (France)
Pages	117-132
Number of pages	352
Publication status	Published - 2013

Research programs

@inbook{2c8c3087b08046f3b37fd2ed799c590e,

title = "De l'unicit{\'e} de la relation commerciale et de la triangulation du marketing",

author = "TG Maillet",

year = "2013",

language = "French",

isbn = "9782847694956",

pages = "117--132",

editor = "A. Fouque and M. Calle-Gruber and B. Didier",

booktitle = "Marketing, rem{\`e}de ou poison",

}