"De Marketing Balanced Scorecard"

P Waalewijn, Y Mandour

Research output: Contribution to journalArticleProfessional

Original languageUndefined/Unknown
Pages (from-to)4-5
Number of pages2
JournalManagement & Literatuur
Volumeapril
Issue number5
Publication statusPublished - 2000

Research programs

  • ESE - MKT

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