| Original language | Dutch |
|---|---|
| Pages (from-to) | 61-70 |
| Number of pages | 10 |
| Journal | Tijdschrift Financieel Management |
| Volume | 15 |
| Issue number | 3 |
| Publication status | Published - 1995 |
De Marketing-Finance Interface
PMHM (Paul) Matthyssens, B Podevyn
Research output: Contribution to journal › Article › Professional