De Marketing van Nieuwe Producten: Het adoptiemodel in de praktijk

Yvonne van Everdingen, R Frambach, B Hillebrand

Research output: Book/Report/Inaugural speech/Farewell speechBookAcademic

Original languageUndefined/Unknown
Place of PublicationUtrecht
Number of pages127
Publication statusPublished - 1998

Research programs

  • RSM MKT

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