| Original language | Dutch |
|---|---|
| Pages (from-to) | 70-86 |
| Number of pages | 17 |
| Journal | Tijdschrift voor Strategische Bedrijfscommunicatie |
| Volume | 2 |
| Issue number | 2 |
| Publication status | Published - 1996 |
Research programs
- RSM MKT
- RSM S&E
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