| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 38-46 |
| Number of pages | 9 |
| Journal | Holland Management Review |
| Publication status | Published - 2005 |
Research programs
- ESE - MKT
De verdwenen klant: uitdagingen voor bedrijven in een 'multi-channel'-landschap
- PC Verhoef
- , E Dewilde
- , A Doffer
Research output: Contribution to journal › Article › Academic › peer-review