Decision Neuroscience

B Shiv; A Bechara; I Levin; JW Alba; JR Bettman; L Dube; A Isen; B Mellers; Ale Smidts; SJ Grant; AP McGraw

doi:10.1007/s11002-005-5899-8

Decision Neuroscience

B Shiv, A Bechara, I Levin, JW Alba, JR Bettman, L Dube, A Isen, B Mellers, Ale Smidts, SJ Grant, AP McGraw

Department of Marketing Management

Research output: Contribution to journal › Article › Academic › peer-review

63 Citations (Scopus)

Original language	Undefined/Unknown
Pages (from-to)	375-386
Number of pages	20
Journal	Marketing Letters
Volume	16
Issue number	3/4
DOIs	https://doi.org/10.1007/s11002-005-5899-8
Publication status	Published - 2005

Access to Document

10.1007/s11002-005-5899-8

http://hdl.handle.net/1765/12169

Cite this

@article{69646b1f19d44431b2f4656e2d3f3569,

title = "Decision Neuroscience",

author = "B Shiv and A Bechara and I Levin and JW Alba and JR Bettman and L Dube and A Isen and B Mellers and Ale Smidts and SJ Grant and AP McGraw",

year = "2005",

doi = "10.1007/s11002-005-5899-8",

language = "Undefined/Unknown",

volume = "16",

pages = "375--386",

journal = "Marketing Letters",

issn = "0923-0645",

publisher = "Springer New York",

number = "3/4",

}

TY - JOUR

T1 - Decision Neuroscience

AU - Shiv, B

AU - Bechara, A

AU - Levin, I

AU - Alba, JW

AU - Bettman, JR

AU - Dube, L

AU - Isen, A

AU - Mellers, B

AU - Smidts, Ale

AU - Grant, SJ

AU - McGraw, AP

PY - 2005

Y1 - 2005

U2 - 10.1007/s11002-005-5899-8

DO - 10.1007/s11002-005-5899-8

M3 - Article

SN - 0923-0645

VL - 16

SP - 375

EP - 386

JO - Marketing Letters

JF - Marketing Letters

IS - 3/4

ER -