Decision Neuroscience

B Shiv, A Bechara, I Levin, JW Alba, JR Bettman, L Dube, A Isen, B Mellers, Ale Smidts, SJ Grant, AP McGraw

Research output: Contribution to journalArticleAcademicpeer-review

66 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)375-386
Number of pages20
JournalMarketing Letters
Volume16
Issue number3/4
DOIs
Publication statusPublished - 2005

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