Decision support systems and decision-making in marketing management

Berend Wierenga, Gerrit van Bruggen, PMHM (Paul) Matthyssens, Kristof de Wulf

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Informatie en Kennis in de Economie
Editors	R. de Bondt, R. Veugelers
Place of Publication	Leuven
Pages	529-547
Number of pages	19
Publication status	Published - 1998

Referaten

Research programs

@inbook{e89e11e1b2974e48a3d87fb196191458,

title = "Decision support systems and decision-making in marketing management",

author = "Berend Wierenga and {van Bruggen}, Gerrit and Matthyssens, {PMHM (Paul)} and {de Wulf}, Kristof",

note = "Referaten",

year = "1998",

language = "Undefined/Unknown",

pages = "529--547",

editor = "{de Bondt}, R. and R. Veugelers",

booktitle = "Informatie en Kennis in de Economie",

}