Decline and Variability in Brand Loyalty

MG (Marnik) Dekimpe, JBEM Steenkamp, M Mellens, P Abeele, Vanden

Research output: Contribution to journalArticleAcademicpeer-review

161 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)405-420
Number of pages15
JournalInternational Journal of Research in Marketing
Volume14
Issue number5
Publication statusPublished - 1997
Externally publishedYes

Bibliographical note

Lead article & winner of The 1997 IJRM Best Paper Award

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