Decline and Variability in Brand Loyalty

MG (Marnik) Dekimpe, JBEM Steenkamp, M Mellens, P Abeele, Vanden

Research output: Contribution to journal › Article › Academic › peer-review

171 Citations (Scopus)

Original language	Undefined/Unknown
Pages (from-to)	405-420
Number of pages	15
Journal	International Journal of Research in Marketing
Volume	14
Issue number	5
Publication status	Published - 1997
Externally published	Yes

Lead article & winner of The 1997 IJRM Best Paper Award

Cite this

@article{3cd478dfb0d74775bac27e63a0e70dcf,

title = "Decline and Variability in Brand Loyalty",

author = "Dekimpe, {MG (Marnik)} and JBEM Steenkamp and M Mellens and {Abeele, Vanden}, P",

note = "Lead article & winner of The 1997 IJRM Best Paper Award",

year = "1997",

language = "Undefined/Unknown",

volume = "14",

pages = "405--420",

journal = "International Journal of Research in Marketing",

issn = "0167-8116",

publisher = "Elsevier",

number = "5",

}

TY - JOUR

T1 - Decline and Variability in Brand Loyalty

AU - Dekimpe, MG (Marnik)

AU - Steenkamp, JBEM

AU - Mellens, M

AU - Abeele, Vanden, P

N1 - Lead article & winner of The 1997 IJRM Best Paper Award

PY - 1997

Y1 - 1997

M3 - Article

SN - 0167-8116

VL - 14

SP - 405

EP - 420

JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

IS - 5

ER -