Defining and measuring new product advantage with formative indicators

Serge Rijsdijk, EJ Hultink

Research output: Contribution to conferenceConference contributionAcademic

Original languageUndefined/Unknown
Publication statusPublished - 2003
Externally publishedYes
EventInternational Prodyuct Development Conference - Brussels, Belgium
Duration: 1 Jan 2003 → …

Conference

ConferenceInternational Prodyuct Development Conference
CityBrussels, Belgium
Period1/01/03 → …

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