Deriving dynamic marketing effectiveness from econometric time series models

Research output: Book/Report/Inaugural speech/Farewell speech › Report › Academic

Original language	Undefined/Unknown
Number of pages	40
Edition	ERIM Report Series Research in Management 2003 079-MKT
Publication status	Published - 2003
Externally published	Yes

Series	ERIM Report Series Research in Management 2003
Volume	079-MKT

Research programs

@book{9bdc4bef41fe4792af3d792ab97aa919,

title = "Deriving dynamic marketing effectiveness from econometric time series models",

author = "C Horvath and Franses, \{Philip Hans\}",

year = "2003",

language = "Undefined/Unknown",

series = "ERIM Report Series Research in Management 2003",

edition = "ERIM Report Series Research in Management 2003 079-MKT",

}