Deriving dynamic marketing effectiveness from econometric time series models

Research output: Book/Report/Inaugural speech/Farewell speechReportAcademic

Original languageUndefined/Unknown
Number of pages40
EditionERIM Report Series Research in Management 2003 079-MKT
Publication statusPublished - 2003
Externally publishedYes

Publication series

SeriesERIM Report Series Research in Management 2003
Volume079-MKT

Research programs

  • EUR ESE 11

Cite this