Designing conjoint choice experiments using managers' prior beliefs

Z (Zsolt) Sandor, M Wedel

Research output: Contribution to journalArticleAcademicpeer-review

290 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)430-444
Number of pages15
JournalJournal of Marketing Research
Volume38
Issue number4
Publication statusPublished - 2001
Externally publishedYes

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