Original language | Undefined/Unknown |
---|---|
Pages (from-to) | 430-444 |
Number of pages | 15 |
Journal | Journal of Marketing Research |
Volume | 38 |
Issue number | 4 |
Publication status | Published - 2001 |
Externally published | Yes |
Research programs
- ESE - MKT
Z (Zsolt) Sandor, M Wedel
Research output: Contribution to journal › Article › Academic › peer-review
Original language | Undefined/Unknown |
---|---|
Pages (from-to) | 430-444 |
Number of pages | 15 |
Journal | Journal of Marketing Research |
Volume | 38 |
Issue number | 4 |
Publication status | Published - 2001 |
Externally published | Yes |